I often curate content from industry leaders and experts because I couldn’t put it any better myself. Why would I bother when an article such as this one captures my exact thinking with such brilliant, simple words. Want to really understand branded content and reinvigorate your thinking and approach to marketing?… Read more

This is not a post about shellac nails. It’s about small, emerging business operators who get the potential of the digital platform and are doing all the right things to harness the vital elements of an awesome online shopping experience and successful online store. The winners know how to use content to win consumer choices…Read more

‘Do I need a blog and why? A common question among marketers. Here’s the thing. An audience doesn’t make their choice based on the existence of a ‘blog’. They do however make their choice based on the information and support you provide. A blog is an ideal platform to carry this, but it’s the content that’s the necessity… Read more

Shopping, health, travel, cooking, fitness, finance, careers, self development, family, friendships, relationships – across all these aspects of our lives, digital has introduced greater access, convenience, efficiency, utility, inspiration, motivation, desire and perhaps what’s most meaningful to me right now, possibility… Read more

Multi-platform, synergy, multi-media, cross-channel, multi-format, multi-device… terms we throw about with an ‘understanding’ of what they mean, but do we really? I suspect many marketers aren’t 100% clear that creating content in multiple formats does not necessarily mean you’re executing a multi-platform strategy. To its full potential anyway….Read more

The 2013 predictions have been the big topic to see in the new year. Reflecting on 2012 trends too. We misused and cussed the QR code, expressed ourselves with a hashtag (also misused), created pretty content on a wooden texture background, ’1-2-3′d complex online tasks and fat people rejoiced on Facebook taking lessons…. Read more

Your digital marketing channels must apply synergy. That means to work together. Don’t kill your killer website with a poor email, search, social or mobile strategy. Any touchpoint for that matter. Here’s some wise words that highlight the importance of creating synergy across a brand’s digital content strategy…Read more