Search Engine Optimisation (SEO) is a term that is tossed around in any discussion about internet marketing, but few people really understand what it means and what it involves.

The purpose of SEO is to rank higher in search engines so that people can find your website and its content. Effective use of SEO requires you to use specific words within your posts so that when users are searching these words, they find your site.

Relevant Content

Not only do search engines look for these keywords they also look for relevant content. Writing gibberish in keywords will not help your SEO. Original content that is in keeping with your website is the best choice to drive visitors to you. When creating original content, do not forget that it needs to be relevant, well written, and customer focused if you want people to visit your site.

Tips for writing content:

  • Proofread: Numerous spelling and grammar mistakes will distract customers, and can make it difficult for search engines to analyse your content.
  • Use titles and headings: Break up your content so that it makes it easier for people to skim read. Keywords are more effective in titles and headings, so make sure to give yourself opportunities to use them.
  • Use short sentences: Online content is not a book. Use short sentences that your audience can read quickly.


Keywords are words or phrases that people search online. Integrating these keywords into your content will improve your search engine rankings. An effective SEO campaign, however, relies on choosing the correct keywords.

For example, keywords that match websites will rank higher in search engines. Additionally, popular searches change, so it is necessary to research the best keywords for your content.

There are tools such as and to help you discover what best keywords to use in your content.

Once you choose your keywords, use them to guide your original content. Variation of keywords should be in the title and headings and repeated throughout the content.

A tool to help you with this is Yoast SEO, so make sure you download this and install it to your WordPress site.


Another important aspect of the SEO process is linking. Every external link is a vote of confidence in the relevance of your website. The goal of SEO is to gain inbound links to your website. The more inbound links, the better your SEO rankings will be.

Following are a few ideas to improve the number of inbound links on your site:

  • Write: Writing and publishing articles online in other forums will provide a link back to your site. So if you publish content elsewhere, insist that it links back to your website.
  • Contact bloggers: Ask bloggers to review products or share information that will lead back to your site.
  • Social media links: Include links to your site in all social media activity. This will result in links being clicked and drive up traffic.

Lastly, if you are willing to spend some time and money, there are pay per click ads and affiliate sites. These can generate clicks to your site, but they are in the grey area ethically, and you are better off making an effort to put in place the best practices of SEO to achieve growth in your website traffic.

Liza is the content manager and founder of The Content Hub. As a technology specialist she loves passing on her knowledge about the latest technology and best practices to her readers.


As a content manager, I use Evernote daily to keep track of all my code, social media posts, blog posts, checklists and project plans. You name it and I probably have a notebook dedicated to it in Evernote. So what exactly is Evernote?

Evernote is a digital notebook designed for note taking, organising and archiving content. Basically, you can capture anything on the web and store it in a notebook for reference later. As Evernote describes “your thoughts are always with you, always accessible, always in sync.”

There are three levels of Evernote and depending on whether you have the basic, plus or premium level, determines what features you will have access to.

Many users get by with just the basic plan. However, I have opted for the premium plan as I like to annotate pdf’s, save emails and know that I have enough storage. I also am a firm believer that if you love and use a product every day, that there is no better way to support the ongoing development of that product by paying for the service.

Evernote has quite a lot of features, however, for this post, I will stick to how I use Evernote for blogging.

Blog Post List

Instead of carrying around a notebook, I have a workbook dedicated to blog post ideas within Evernote. Within the workbook, I have a page for each category on my blog. When I have an idea, I write this down on the appropriate page. I have the Evernote app on my iPad and iPhone, so when inspiration strikes, I just open the app and jot the idea down. No more pieces of paper are floating around my desk or stuffed into my handbag.

Blog Post Drafts

I draft all of my blog posts in Evernote. This saves so much time as whenever inspiration strikes; I can open up Evernote on any device and then start typing away. The note then syncs across all devices. There is also a plugin for WordPress available that automatically will sync new posts to your WordPress site, and you don’t even have to copy and paste.

Task Lists

I use Evernote for managing all tasks related to my business. I have a workbook dedicated to managing tasks and type these out on a page and then add a checkbox beside them so that I can tick them off as I would if I was using paper.


With Evernote, you have notebooks and pages within each notebook. You can also create categories (tags) so that you can search and filter on these to find your content quickly. I currently have four primary notebooks – Blog Post Lists – Blog Post Drafts – Task Lists – Social Media Management. I also have a bunch of random notebooks for managing things such as shopping lists, extensive notes from different seminars and conferences that I attend and meeting notes.

Other Features

I also use an App called Penultimate that links to Evernote. With Penultimate I write my notes with my Apple Pencil on my iPad Pro and then these handwritten notes immediately sync with Evernote. I usually use Penultimate to take notes in meetings and when attending conferences as I find my retention rate when writing things down is higher.

Penultimate also has so many great templates that I find so useful for everyday work such as meeting notes, minutes, presentation slides, wide ruled pages and to do lists. If you are using Evernote, make sure you download Penultimate if you like to take handwritten notes.

Liza is the content manager and founder of The Content Hub. As a technology specialist she loves passing on her knowledge about the latest technology and best practices to her readers.


If you have information, resources, or thoughts you want to share with your community, then blogging might be ideal for you. People can relate to stories, and a blog post allows you to develop a story – even if it is a short one.

Should I Be Blogging?

This is becoming a more difficult question to answer. Three to five years ago, every business was starting a blog, and it was essential to create a good one to promote your business.

With the wide adoption of Facebook, Twitter, and LinkedIn (all sites from which you can microblog with short updates), blogs have had to adapt to stay on people’s minds and remain relevant. In addition to microblogging, we can also create video blogs (or vlogs).

With people’s very short attention spans, one of the key things to remember about blogging is to keep your blog posts short. Seth Godin, who writes about marketing and has a brilliant blog, sometimes creates posts that are only a few hundred words long.

Whether you are creating short, informative pieces that are less than 500 words, or longer, more introspective pieces, you want people to read, remember, and think about your blog.

Choose a voice (the tone of what you say) that reflects who you are, what your business stands for, and catches people’s attention. You can explore being informative, being controversial, asking questions, and having some fun.

Avoid the mistake that many beginning bloggers make and don’t assume that you are a writer unless you are. Instead, come from the position that you are learning to write and blog, and then behave like a student and learn what you need to do.

When it comes to getting started, my first recommendation is that you read as many blogs as you can, and see what’s working (and what’s not!). Notice the attention that they pay to page layout, the length of posts, columns on the margins, pictures, colour, and, of course, the content.

You can look at some of the popular blog sites that offer free spaces, such as Blogger and WordPress. Depending on who is hosting your hub site, they may also offer a blog space, or you can have one created for you.

When you start posting on your blog, you can create traffic by posting a link on your Facebook page, LinkedIn status line, or on Twitter to announce it to people.

Blog Rules

When you create a blog, there are some guidelines that can help you along. Like every other area of Internet-based marketing, things are changing continually, so make sure you keep on top of things.

When you write a blog post, you also add tags or keywords to it. This will help you to find your old posts, to categorise things, and for people to find what you are writing.

Make sure that you set up some analytics so that you can see which posts attract attention, which ones didn’t, and who is reading them.

Don’t lose sight of your old posts. If your content is good, it has staying power. A blog post you wrote six months or a year ago that remains relevant can be included in another blog post or re-posted to Twitter because it seems like a timely topic.

For example, if you write a great series of blog posts for health and safety week this year, you can refer to them again at the bottom of a health and safety post that you write next year. Keep up the interest and don’t be afraid to do a little recycling!

Your blog needs to look like you are interesting, and as though you are interested in your readers. There are lots of free and inexpensive templates available, or you can quite easily have someone set something up for you.

Don’t feel like you have to do all of these things yourself, but remember that you are responsible for your outcomes and, ultimately, for the success of the blog.

If you represent a design company, your blog will have to be stunning to look at. If you are from a financial industries company, then your blog is expected to include some pertinent, informative, and meaningful information. Check back with your marketing plan and remind yourself what you are trying to accomplish and how you intend to get there.

You can use paid services that will promote your blog for you, but this can take up lots of money and lead you nowhere further than you take yourself. Do your research before you decide to use a paid service and remember to incorporate the costs into your social media marketing plan.

Research the keywords for your industry and set up a glossary so that you can use them (without overusing them) in your blog posts. Using keywords will help search engines locate your posts and push your page to the top of the search listings.

If you search for your posts (or have someone test it for you), and things show up on the second page of search results, people cannot find you. This kind of search engine optimisation (SEO) is essential if people are going to find you on any social media.

Need assistance on setting up a blog and don’t know where to start? Check out my services page to see how I can help you get started or book a 1 hour consultation through my booking page.

Liza is the content manager and founder of The Content Hub. As a technology specialist she loves passing on her knowledge about the latest technology and best practices to her readers.