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Marketing with Social Media

April 29 @ 9:00 am - 2:00 pm


Social media remains an evolving aspect of our daily lives in addition to being a part of our business. This course is designed for people who have some familiarity with social media already. Participants will learn to develop a social media marketing plan as a part of their overall marketing strategy, determine who should be on their team, and choose how they will measure what is taking place. In addition we will explore some of the major social media sites and look at how specialty sites and social media management tools can take your social media to the next level.

What you will learn:

  • To describe the value of social media to your overall marketing plan
  • Create and launch a social media marketing plan
  • Select the right resources for a social media marketing team
  • Define how to use social media to build an internal community
  • Use metrics to measure the impact of a social media plan
  • Manage difficult social media situations
  • Describe features of some of the key social media sites, including Facebook, LinkedIn and Twitter
  • Decide whether a blog adds value to a social media plan
  • Speak about specialty sites and social media management tools
  • Stay on top of social media trends and adjust their plan as the online world evolves

The following topics will be covered:

  • What is social media?
  • Understanding the marketing mix
  • Developing a social media plan
  • Building your social media team
  • Using social media to build internal communities
  • Analysing your impact with metrics
  • Keeping on top of trends
  • Damage control
  • Using Facebook, LinkedIn, Twitter and Instagram
  • Building a blog or vlog
  • Using specialty sites
  • Using social media management tools
  • Launching your plan


  • A laptop
  • Basic computer knowledge is assumed

Included in the course

  • Instruction by an expert facilitator
  • Small interactive classes
  • Specialised manual and course materials
  • Personalised certificate of completion
  • Coffee and tea supplied


April 29
9:00 am - 2:00 pm
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Liza Tinker


Inspire Cowork
Suite 210, 29 Kiora Road
Miranda, NSW 2228 Australia
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