Have you conducted a Google search recently? I bet it was somewhat recent as Google has become an essential part of our life. New to SEO? Read this post for SEO explained for beginners.
SEO Explained for Beginners
Since there are an estimated 6 BILLION searches in Google each day, you have the potential to get your website in front of thousands of people that are searching for websites or businesses such as yours every day. However, without SEO work, your site won’t be found on Google.
To help you gain an understanding of the basics of SEO, I have put together the following guide to get you started.
What is SEO?
SEO stands for Search Engine Optimization. Here is a definition from Wikipedia:
“Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results – often referred to as “natural”, “organic”, or “earned” results.”
With SEO practices put in place, you increase your chances of being found on Google. There is, however, no guarantee that you will appear first in a Google search, or that you will appear on the first page of Google.
Why is SEO important?
SEO is essential for the long-term success of your website. By paying attention to your SEO, you can organically increase traffic to your website without having to spend a lot of time on social media promoting it every day. You want your website to generate traffic on its own without having to continually promote your site.
Skills required to build SEO into your website
SEO can be complicated. SEO is continually changing. 1,653 changes were made last year to the Google algorithm. It is also getting more complicated.
Some people specialise specifically in SEO so you could hire someone to do this part of the work for you; however, you can set up the basics of your websites SEO on your own.
Start by getting your site indexed on Google by setting up the Google Search Console.
You can also start to SEO the pages and blog posts on your website so that they contain the right information that Google is looking for. The Yoast SEO plugin for WordPress is a great place to start.
What affects your search ranking?
Many things affect your search ranking. Below is a list of things that you need to consider to improve your ranking:
Use your keyword in title tags, description tags, and H1, H2, H3 etc. Pay attention to the amount of times you use your keyword on a post or page. Too little or too much can affect SEO.
Make sure that you use categories and tags that are relevant to your content.
Make sure your blog posts are at least 350 words. Between 600 to 800 words are best.
If your site takes a long time to load, not only will you lose visitors but you will also rank lowly in SEO.
Make sure all your images have the keyword in the title and that the alt text field is complete.
Content updates and relevance
Regularly update your content. Sites that have not been updated for a while, rank low in Google. That is why setting up a blog relevant to your business helps with ranking.
Ensure that you have many internal links throughout your website. For example, if you write a blog post that can be linked to another, make sure you do so.
Broken links on your page affect your SEO.
As you can see, there are many aspects of your site that affect your SEO ranking.
How to improve your SEO
So, after reading this how you can improve website’s SEO? Following is a simple strategy you can start using right away to make improvements.
Step 1: Set up Google Search Console
Google Search Console is the foundation of your SEO. With Search Console, you get the chance to tell Google that your website exists by uploading your sitemaps and your robots.txt file.
Step 2: Install the Yoast SEO plugin
If you have a WordPress website, then you need to install the Yoast SEO plugin. With this plugin, you gain access to your sitemaps, robots.txt file, metadata and more. Once installed, you can start to SEO your website’s pages and posts quickly.
Step 3: Keyword planning
Strategically choose the keywords that you want to have on your website. Research these by using SEMrush or Keyword Finder. These are great tools to see what keywords people are searching on.
Once you know the keywords you need to include on your website, plan your pages and blog posts around these. However, make sure that you are providing well thought out and relevant content. Google can tell if you are just stuffing your content with keywords and not providing any value.
Step 4: SEO your website’s pages
With Yoast installed and understanding of what relevant keywords to use, start adding these to your pages. Start with your ABOUT or CONTACT page and make sure they contain the necessary keywords that they need. Then complete the Yoast details at the bottom of the page to set the SEO title, slug, meta description and the focus keyword. As you go, you can review the Yoast Analysis to determine what areas need improvement. Always aim for a green light on your page for SEO.
Step 5: SEO all blog posts
Next, you need to do the same thing for your blog posts. For each blog post enter a keyword. Make sure the keyword appears in the heading, the first paragraph and a few times throughout the article. Always try to get a green light from the Yoast SEO plugin for each post you make.
Step 6: Optimize all images
To optimise your images, you need to make sure that each image title has a relevant keyword contained in it as well as in the alt text space attached to it.
Compress your images to a small size using Smushit. And change the file of the name to something that is descriptive and informative before you upload it to your website.
Step 7: Create an internal link structure
Lastly, you need to focus on the internal link structure of your website. This is not only important to help your audience to navigate and flow through your website, but it also helps the Google bot.
Each page created on your website needs to link to other pages on your site. Try to find ways to internally link to other areas on your website that are relevant to the content.
And that’s it! By following these seven steps, you are well on your way to improving your website’s SEO.